
How Comedians Serve as Story R&D
Want story skills with scientifically proven results? Watch more comedy. Just as the space race led to cordless vacuum cleaners, what comedians learn on the way to a laugh line can be useful to all of us.


The Specific is Universal
How engaging the imagination of your audience can help drive change.

Making Humor Work at Work
Instead of asking, “what do I have to say to make these people laugh?” try asking, “how can I make these people feel safe enough to laugh?”


Friends and Collaborators: How an Afternoon at a Pub in Ireland Taught me the Difference
Good storytelling is designed to fast-track both types of relationships by highlighting common ground, but just what that common ground is makes all the difference.

The Magic of Storytelling and FTX: How do we tell the good story wizards from the bad?
In the same way that the Force in Star Wars has a light and dark side and there are good and bad wizards in a thousand other movies, someone who is skilled at telling stories doesn’t necessarily have good intentions.